Central Penn Business Journal http://centralpennbusiness.com%2Fapps%2Fpbcs.dll%2Fsection%3FCategory%3D"> All Stories en-us http://centralpennbusiness.com/article/20130517/CPBJ01/130519820&source=RSS Newsmakers Marketing Business featured this week Red Privet LLC Thu, 16 May 2013 15:17:00 EST http://centralpennbusiness.com/article/20130517/CPBJ01/130519820&source=RSS http://centralpennbusiness.com/article/20130517/CPBJ01/305169982&source=RSS The Whiteboard A complete brand evolution Apple goes from David to Goliath From a two-person business to the world's most valuable company, Apple has gone about as far as a brand can go in a relatively short period of time. But often lost in the success story is that Apple's brand has made two deliberate shifts in its strategy that helped it sustain its tremendous growth. Thu, 16 May 2013 13:30:00 EST http://centralpennbusiness.com/article/20130517/CPBJ01/305169982&source=RSS http://centralpennbusiness.com/article/20130510/CPBJ01/130519971&source=RSS Newsmakers Marketing Business featured this week Sacunas Fri, 10 May 2013 10:56:00 EST http://centralpennbusiness.com/article/20130510/CPBJ01/130519971&source=RSS http://centralpennbusiness.com/article/20130503/CPBJ01/130509877&source=RSS Newsmakers Marketing Businesses featured this week Godfrey, Red Privet Fri, 03 May 2013 13:20:00 EST http://centralpennbusiness.com/article/20130503/CPBJ01/130509877&source=RSS http://centralpennbusiness.com/article/20130503/CPBJ01/305029989&source=RSS A tower of powerful lessons for boosting your business's branding In 2005, when the Trump International Hotel Tower was under construction in downtown Chicago, our community newspaper ran a full-page ad with the headline &#8220Trump 5-Star Living. &#8221 Thu, 02 May 2013 15:00:00 EST http://centralpennbusiness.com/article/20130503/CPBJ01/305029989&source=RSS http://centralpennbusiness.com/article/20130503/CPBJ01/305029990&source=RSS The Whiteboard Carnival brand loses power, drifts toward dangerous waters Would you book a trip on Carnival Cruise Lines right now? Certainly, many people are canceling plans or moving to a different cruise line. Thu, 02 May 2013 15:00:00 EST http://centralpennbusiness.com/article/20130503/CPBJ01/305029990&source=RSS http://centralpennbusiness.com/article/20130426/CPBJ01/130429820&source=RSS Newsmakers Marketing Businesses featured this week Campbell, Harrington, and Brear Advertising Agency, Stoner Bunting Advertising Fri, 26 Apr 2013 12:28:00 EST http://centralpennbusiness.com/article/20130426/CPBJ01/130429820&source=RSS http://centralpennbusiness.com/article/20130426/CPBJ01/304269999&source=RSS Harness social media with these guidelines By now, everyone's figured out how to use social media for their business, right? Fri, 26 Apr 2013 09:00:00 EST http://centralpennbusiness.com/article/20130426/CPBJ01/304269999&source=RSS http://centralpennbusiness.com/article/20130419/CPBJ01/130419699&source=RSS Newsmakers Marketing Business featured this week Moxie Fri, 19 Apr 2013 14:45:00 EST http://centralpennbusiness.com/article/20130419/CPBJ01/130419699&source=RSS http://centralpennbusiness.com/article/20130419/CPBJ01/130419749&source=RSS In brief Instant Imprints expansion plans include midstate Promotional products and visual communications company Instant Imprints is targeting the midstate as part of its expansion and is seeking franchisees, Chief Operating Officer Christian Collucci said. Thu, 18 Apr 2013 14:54:00 EST http://centralpennbusiness.com/article/20130419/CPBJ01/130419749&source=RSS http://centralpennbusiness.com/article/20130419/CPBJ01/304189989&source=RSS Discover your product or service's lifetime value #8211 and share with your clients You obviously know the value or worth of your products and services. But do you know the value or worth of your customers? Thu, 18 Apr 2013 13:30:00 EST http://centralpennbusiness.com/article/20130419/CPBJ01/304189989&source=RSS http://centralpennbusiness.com/article/20130419/CPBJ01/304189990&source=RSS The Whiteboard JCPenney brand crash Right idea in the wrong place? Or vice versa? In a move that could hardly be described as stunning, JCPenney's board of directors fired CEO Ron Johnson just 16 months into the job of turning the venerable some would say aging retailer around. JCP has been on the clock to get results from its new brand concept using the tagline, &#8220Fair and Square,&#8221 but the results kept heading in. . . Thu, 18 Apr 2013 13:30:00 EST http://centralpennbusiness.com/article/20130419/CPBJ01/304189990&source=RSS http://centralpennbusiness.com/article/20130405/CPBJ01/130409831&source=RSS Newsmakers Marketing Businesses featured this week Godfrey, 717 Studios LLC Fri, 05 Apr 2013 15:36:00 EST http://centralpennbusiness.com/article/20130405/CPBJ01/130409831&source=RSS http://centralpennbusiness.com/article/20130405/CPBJ01/304049988&source=RSS The Whiteboard German engineering provides us with a multitude of brand lessons Who owns the idea of German engineering among German car brands? Thu, 04 Apr 2013 10:00:00 EST http://centralpennbusiness.com/article/20130405/CPBJ01/304049988&source=RSS http://centralpennbusiness.com/article/20130404/CPBJ01/130409873&source=RSS Four Clipper Magazine founders to retire in June The men who founded Clipper Magazine 30 years ago are retiring en masse at the end of June, the company announced today. Thu, 04 Apr 2013 15:39:00 EST http://centralpennbusiness.com/article/20130404/CPBJ01/130409873&source=RSS