The mobile revolution has been hitting all service industries for several years now, real estate certainly not excepted. Some businesses have done better than others in adapting to this new reality.
In 2013, however, expect to see mobile dominate real estate. Here are my three reasons:
• Google says so. We can just stop here, if we wanted to. According to recent research by the search giant, mobile sites are getting more traffic than ever — and Google wants to encourage that trend. One particularly disturbing stat was that fully half of website visitors will not use that site if there isn’t a good mobile version — even if they like that business. In addition, it’s commonly known that Google is building its new algorithms to favor mobile-enabled sites over others when the searcher is on a phone or tablet device. Makes sense, right?
• Going mobile is easier than ever. Real estate brokerages are offering mobile options to their agents, and some Central PA companies now have mobile platforms as well. There are Web resources out there for agents to convert their standard sites to a decent mobile design, and many “solution” sites for agents have created mobile versions to expand their attractiveness to the industry. If you’re an agent in Central PA, you either already have access to mobile or it’s within your reach.
• Having a mobile site is just good business. Consumers are using more and more services via mobile; even my public library has a mobile app I can use to access my account. Everything from Starbucks drive-thru to watching your points at the grocery store can be accessed from your phone. Having a mobile home search that’s branded to you as a real estate agent is already something you need.
If you’re a homebuyer, I bet you’ll be looking to see if your agent has a good mobile site for you to use. If you’re a seller, you’ll be concerned if they don’t have a good mobile presence to show off your home.
The real estate community in Central PA has arrived at the point of adoption, in my opinion. Let’s see how things develop in 2013.