Industry thought leaders are saying openly that a recovery is underway, spring is in the air and new home construction seems to be rebounding by the look of things in the communities. One thing that never changes, however, is the age-old tradition of the “open house,” where a real estate agent meets prospective buyers and shows off the home.
In fact, this weekend is the 2012 Nationwide Open House celebration, put forth annually by the National Association of Realtors. Across the country, brokerages proudly participate in this event and this year it takes on new significance with the positive vibes in the market — missing for several years now.
So, when you’re out and about this Saturday and Sunday, take a moment to drop in on an agent by looking for those balloons and flags along the street. Statistics show that 50 percent of home buyers use open houses as a tool in their home search — even in this Internet shopping age. In addition, 30 percent of home sellers are reported to have found their listing agent via an open house visit. So who knows, maybe you’ll meet your next agent this weekend!
Jeff Geoghan is vice president of marketing and communications for Coldwell Banker Select Professionals and Select Services, based in Lancaster City, with 10 offices in eight Central Pennsylvania counties. Jeff lives in East Petersburg where he also serves as mayor. Jeff has been actively involved in local government and business and has been used as a source by local, regional and national publications.